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Press Release

Edelweiss Tokio Life Insurance launches Zindagi Protect, a customisable and all-inclusive term insurance plan

7/6/23 12:46 PM

Offers Customisable and need-based unique features -- Child’s Future Protect Benefit, Better Half Benefit, and Premium Break Benefit.


Mumbai, July 6, 2023: With a view to provide comprehensive, and all-round protection to its customers, Edelweiss Tokio Life Insurance has launched Zindagi Protect, a term insurance plan that offers a range of unique benefits to meet the ever-changing financial needs of the customer.

Subhrajit Mukhopadhyay, Executive Director, Edelweiss Tokio Life Insurance said, “Life insurance forms the foundation of financial planning and term insurance, especially, is critical for every income-earning individual. Our effort over the years has been to offer comprehensive, all-encompassing products that have the means to address the varied requirements of our customers. Simply put, we want to offer need-based, and customizable solutions to everyone. Zindagi Protect is aligned with that goal.”

What makes Zindagi Protect a unique offering are its 3 optional benefits – Child’s Future Protect Benefit, Better Half Benefit, and Premium Break Benefit.

The Child’s Future Protect Benefit allows the policyholder to increase their life cover for the period until their child turns 25 years old and ensure enhanced financial security for the family.

The Better Half benefit, a first of its kind innovative optional benefit which allows the policyholder to provide a life cover for their spouse after the policyholder’s death without any future premium requirements. This benefit was borne from the insight that in case of a spouse’s death, the other spouse usually inherits the financial and household responsibilities and therefore a term cover is critical for them.

The Premium Break Benefit allows the policyholder an option to select Premium Break which gives them flexibility to skip up to 8 premiums depending on the premium payment and policy term.


Additional Features include:

  • Flexibility to choose limited pay or regular pay premium payment options
  • Option to get back all your paid premiums (towards Life Cover and Premium Break Benefit) at a specific point during the term of the policy for Life Cover Option with limited pay through the Special Exit Benefit
  • Avail a discount of 6% on First Year Premium if the medical examination is completed within 7 days from the date of login
  • This plan is available for purchase offline as well as online
  • Option to avail life insurance cover up to age 100


About Edelweiss Tokio Life Insurance

Edelweiss Tokio Life Insurance established nationwide operations in July 2011 with an immovable focus on protecting people’s dreams and aspirations. Guided by customer insights, Edelweiss Tokio Life has been offering need-based and innovative life insurance solutions to help customers live their #ZindagiUnlimited. With a customer-centric approach, the company endeavours to build a multi-channel distribution network to effectively serve its customers across the country. As of March 2023, the life insurer has established 109 branches in 88 major cities.



Edelweiss Tokio Life Insurance has been consistently recognized by the Great Place To Work Institute for its employee-centric workplace practices. In 2023, for the 3rd consecutive year the company has been recertified as a Great Place To Work, ranked #38 in India’s Best Companies to Work For 2023, and recognised among Best Workplaces in Life Insurance India, ranked #3. The company also has been recognised for Best Workplaces in Building a Culture of Innovation as well as India's Best Workplaces in BFSI.

Another crowning achievement has been the GUINNESS WORLD RECORDS title for collecting the highest number of pledges for organ donation in a single day. The company has been awarded at multiple forums like SKOCH Awards 2019 and India Insurance Summit & Awards 2020 for Product Innovation, TISS LeapVault CLO Awards 2019 for its Sales Enablement efforts and Campaign PR Awards India 2020, E4M Indian Content Marketing Awards, & Tokio Marine’s Good Company Awards 2019 for its social initiative on organ donation.

To learn more about Edelweiss Tokio Life Insurance, please visit