Mumbai, 29th November 2017: Edelweiss Tokio Life Insurance, a joint venture between the Edelweiss Group and Tokio Marine Holdings of Japan, signed global actor, Irrfan Khan, as the voice of the customer for its Product Campaign on the recently launched new-age Unit-Linked Insurance Plan- Wealth Plus.
Irrfan reflects the typical consumer who is skeptical of the ‘unbelievable’ product features and benefits being offered by Edelweiss Tokio Life - Wealth Plus. This is a futuristic plan catering to digitally savvy customers where the insurer doesn’t charge premium allocation and policy administration charges, but instead contributes additional units on every premium paid by the customer.
Hence, the product campaign tagline says- “Unyakeenable!!! It’s true! We also invest in your insurance plan.” We coined the term #unyakeenable linking back to benefits that seem unbelievable, but are in fact completely true. The product was designed basis feedback from customers and was co-evolved along with Policybazaar to cater to the customer’s stated needs of protection and growth.
Edelweiss Tokio Life’s hard hitting campaign #Unyakeenable – will be first seen outdoors, followed by a full-fledged 360 degree campaign including TV, Digital, Radio and Cinema demonstrating that the financially savvy customers demand competitive and differentiated products to lead a progressive lifestyle.
Deepak Mittal, MD & CEO- Edelweiss Tokio Life says; “With authenticity that's hard to rival, Irrfan’s versatility and wide appeal, resonates with our product’s #Unyakeenable features. Wealth Plus is aimed at wealth creation where, the longer the policyholder invests, the more we contribute to his fund.” Deepak further adds, “A self-made man, his connect with the masses makes him the opportune voice for the forthcoming Edelweiss Tokio Life Campaign.”
“This product by Edelweiss Tokio Life is truly #Unyakeenable - Wealth Plus is one-of-its-kind where the insurance company also invests in your policy, making it an unconventional insurance policy. Today, Edelweiss Tokio Life Insurance is one of India’s fastest growing life insurers and I am delighted to be a part of this campaign,” said actor Irrfan Khan.
TV commercial will be live from 29th November 2017 on News channels and Impact properties on Television across genres.
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Creative Agency: Contract
Media Planning: Mediacom
Production House (Director): Ram Madhvani, Equinox Films
About Edelweiss Tokio Life Insurance
Edelweiss Tokio Life Insurance Company Limited is a joint venture between Edelweiss Financial Services Limited, one of India’s leading and diversified financial services companies and Tokio Marine Holdings Inc, one of the oldest (over 135 years) and largest insurance companies in Japan. Edelweiss Tokio Life Insurance Company Limited launched its Pan India operations in July 2011 offering proprietary need-based solutions to help customers meet their life stage financial goals. This lineage brings together a deep understanding of customer needs and international expertise. The Company is headquartered in Mumbai serving over 1.2 lakh customers.
- Edelweiss Tokio Life Insurance Company Limited won the “Best Product Innovation” title by Fintelekt Insurance Awards 2017 & National Award for Excellence in Insurance 2017
- Edelweiss Tokio Life Insurance Company Limited was recognised as “Best Life Insurer of the Year” by Outlook Money Awards 2016.
To learn more about Edelweiss Tokio Life Insurance, please visit www.edelweisstokio.in
To learn more about the Tokio Marine Holdings Inc., please visit www.tokiomarinehd.com/en
For more details, please contact:
Edelweiss Tokio Life Insurance Company Ltd.
Perfect Relations Private Ltd.
Senior Manager - Corporate Communications
Tel: +91 9821818746
Senior Image Manager
Mobile: +91 9820962432