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Edelweiss Tokio Life unveils campaign for new term offering Zindagi Plus

Edelweiss Tokio Life Insurance, a joint venture between Edelweiss Group and Tokio Marine Holdings, today launched a campaign to promote its new term product Zindagi Plus, featuring pistol shooter Heena Sidhu and her coach/husband Ronak Pandit. This is the first time Sidhu and Pandit will be seen together in an ad film.  

Guided by customer insights, this product brings a unique benefit - Better half benefit – that enables the policyholder to additionally provide a life cover to the spouse in the event of his/her death without any future premium requirements. This benefit commences after the claim has been paid to the beneficiary following policyholder’s death.

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said, “Zindagi Plus is a comprehensive ‘life planner’ which adapts to the customer’s evolving needs and responsibilities. That is the message we have captured through this campaign. Having achievers like Heena Sidhu and Ronak Pandit is an icing on the cake. Their relation, in and out of the shooting range, is a perfect fit to succinctly portray the product attributes.”  

Typically the spouse takes on the mantle of managing the household in case `of bread winner’s death. In such an event, insurance is the last priority due to which the spouse is likely to remain unprotected. The product with the option of better half benefit has been designed to provide protection to both, husband and wife, in a cost effective manner. 

While Edelweiss Tokio Life has enlisted Heena Sidhu and Ronak Pandit, another video showing daily conversations between a couple will also support the campaign. Both these films aim to highlight how Zindagi Plus understands the customer’s existing, emergent and unarticulated needs, much like a spouse.

Links:

https://www.youtube.com/watch?v=9vsN1cFBUVA

https://www.youtube.com/watch?v=w-GBq08bKFc

Credits:

• Production House: January 19 Films
• Director: Ravikant Mishra
• Advertising agency: Ravishing Ventures

About Edelweiss Tokio Life Insurance

Edelweiss Tokio Life Insurance Company Limited is a joint venture between Edelweiss Financial Services Limited, one of India’s leading and diversified financial services companies and Tokio Marine Holdings Inc, one of the oldest (over 138 years) and largest insurance companies in Japan. Edelweiss Tokio Life Insurance launched its pan-India operations in July 2011, offering proprietary need-based solutions to help customers meet their life stage financial goals. This lineage brings together a deep understanding of customer needs and international expertise. The company is headquartered in Mumbai serving over 1.75 lakh customers through 31,031 personal finance advisors across 121 branches in 93 major cities as on March 31, 2018.

Awards:

Edelweiss Tokio Life Insurance has been consistently recognized for its Product Innovation capabilities at several forums, namely Golden Peacock Awards 2018, Golden Globe Tigers Awards 2018, ET NOW - BFSI Awards 2018, and Times National Award for Marketing Excellence 2018.

To learn more about Edelweiss Tokio Life Insurance, please visit www.edelweisstokio.in

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