Edelweiss Tokio Life pays a tribute to the unlimited spirit of Mothers
11 May 2023
Kickstarts an internal and external campaign highlighting the human impact of life insurance claims
Mumbai, May 11, 2023: In an ode to mothers the world over, Edelweiss Tokio Life Insurance unveiled its Mother’s Day film that captures the unstoppable spirit of mothers in protecting their children’s dreams and aspirations and enabling a #ZindagiUnlimited. This film is the first among a series of Claims Stories that the life insurer intends on capturing to showcase the human and real-life impact of life insurance claims.
Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said, “The life insurance business is intertwined with the lives of countless people. Our function is to support people through their highest and lowest points in life. We all get lost in numbers and the real-life impact of life insurance often goes unspoken. This film is our attempt to bring the people behind those numbers into the spotlight and talk about how they have overcome limitations after a life altering event, with life insurance playing a role in facilitating financial stability.”
The Mother’s Day film captures a true story of an Edelweiss Tokio Life customer who had to take charge of the household and business after her husband’s death. While a life insurance claim enabled financial continuity, she had to overcome several day-to-day challenges to ensure her limitations don’t become her child’s limitations and he can continue to live #ZindagiUnlimited.
Gupta added, “We have designed an internal and social media campaign to highlight these real-life stories to not only put our work into perspective but also invoke pride in all our employees as well as distribution partners for the noble work Life Insurance is.”
The Mother’s Day film is live on all social media platforms and can be viewed here: https://www.youtube.com/watch?v=yLplEMUIq7o
· Creative Agency: Left of Centre Marketing LLP
· Production House: Chilli N' Oregano
· Cinematographer: Shubham Sharma
· Director: Vishal Sagar
About Edelweiss Tokio Life Insurance
Edelweiss Tokio Life Insurance established nationwide operations in July 2011 with an immovable focus on protecting people’s dreams and aspirations. Guided by customer insights, Edelweiss Tokio Life has been offering need-based and innovative life insurance solutions to help customers live their #ZindagiUnlimited. With a customer-centric approach, the company endeavours to build a multi-channel distribution network to effectively serve its customers across the country. As of March 2023, the life insurer has established 109 branches in 88 major cities.
Edelweiss Tokio Life Insurance has been consistently recognized by the Great Place To Work Institute for its employee-centric workplace practices. In 2022, the company has been recertified as a Great Place To Work, ranked #51 in India’s Best Companies to Work For 2022, and recognised among Best Workplaces in Life Insurance India as well as India's Best Workplaces in BFSI.
Another crowning achievement has been the GUINNESS WORLD RECORDS title for collecting the highest number of pledges for organ donation in a single day. The company has been awarded at multiple forums like SKOCH Awards 2019 and India Insurance Summit & Awards 2020 for Product Innovation, TISS LeapVault CLO Awards 2019 for its Sales Enablement efforts and Campaign PR Awards India 2020, E4M Indian Content Marketing Awards, & Tokio Marine’s Good Company Awards 2019 for its social initiative on organ donation.
To learn more about Edelweiss Tokio Life Insurance, please visit www.edelweisstokio.in