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Press Release

Edelweiss Tokio Life dances in the celebration of Onam

2 September 2019

In celebration of Onam, Edelweiss Tokio Life today launched a digital film, recognising first-ever women performers of the male-dominated Pulikali art form.

Commenting on their maiden Malayali film, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life said, “Some stories deserve to be told. Back in 2016, three women performed pulikali along with 500 men in Thrissur. In doing so, they inspired several other women to follow suit in the years to come. Stories about such women who break gender barriers resonate deeply with our brand.”

Pulikali is a 200-year-old tradition, held annually as a part of Onam festivities. It symbolises bravery and wild spirit. In September 2016, N A Vinaya, Divya and Sakheena – members of the NGO Women Integration and Growth through Sports (WINGS) – participated in this folk art to break the age-old tradition of only men performing in these festivities. This film draws inspiration from their personal stories and captures the relationship of a mother-daughter duo. It takes the viewer through the daughter’s determination to become a pulikali performer, while her mother tries to persuade her otherwise.

“Festivals provide a unique opportunity to engage and build a connection with our target audience. This Onam, we wanted to create something special for our Kerala audience and we are extremely proud of the story we have chosen,” Gupta added. 

Link to video: https://www.youtube.com/watch?v=f1dVvsVnhok

About Edelweiss Tokio Life Insurance

Edelweiss Tokio Life Insurance is a joint venture between Edelweiss Financial Services Limited, one of India’s leading diversified financial services companies and Tokio Marine Holdings, one of the oldest and largest insurers in Japan. Edelweiss Tokio Life launched its pan-India operations in July 2011, offering proprietary need-based solutions to help customers meet their life-stage financial goals. This lineage brings together a deep understanding of customer needs and international expertise. The company is headquartered in Mumbai, serving over 2 lakh customers through 43,681 personal finance advisors across 121 branches in 93 major cities as on March 31, 2019.

Awards:

Edelweiss Tokio Life Insurance has been consistently recognized for its product Innovation at several forums, namely Golden Peacock Awards 2018, Golden Globe Tigers Awards 2018, ET NOW - BFSI Awards 2018, India Insurance Summit 2019 and Skoch Awards 2019.

To learn more about Edelweiss Tokio Life Insurance, please visit www.edelweisstokio.in

For more details, please contact:

Amruta Joshi

Edelweiss Tokio Life Insurance

Mobile: 9833817545

Email: amruta.joshi@edelweisstokio.in

Misbah Quadri

Perfect Relations

Mobile: 9978693009

Email: misbah.quadri@perfectrelations.com

 

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    Edelweiss Tokio Life Insurance Company Limited. All Rights Reserved. Registered with Insurance Regulatory & Development Authority of India (IRDAI) as Life Insurance Company. IRDAI Regn. No.: 147. CIN: U66010MH2009PLC197336. Tax benefits are as per the Income Tax Act, 1961, and are subject to amendments made thereto from time to time. For more details on risk factors and terms and conditions, please read sales brochure carefully before concluding a sale. Flower & Edelweiss (as displayed above) are trademarks of Edelweiss Financial Services Limited; "Tokio" is Trademark of Tokio Marine Holdings Inc. and used by Edelweiss Tokio Life Insurance Co. Ltd. under license. Edelweiss Tokio Life Insurance Company Limited. Registered & Corporate Office: 6th Floor, Tower 3, Wing ‘B’, Kohinoor City, Kirol Road, Kurla (W), Mumbai – 400070.  Toll Free No.: 1800 212 1212 | Fax No.: +91 22 6117 7833 | www.edelweisstokio.in This is a Private website owned by the Company. Unauthorized scanning of vulnerabilities and exploitation of the same is strictly prohibited. If you have been found to do so, Company may bring Civil and/or Criminal action and/or legal proceedings against you which shall be entirely at your costs and consequences.

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