Edelweiss Tokio Life celebrates Raksha Bandhan with an ‘Unlimited’ twist
9 August 2019
Celebrating the festival of Raksha Bandhan, Edelweiss Tokio Life Insurance today unveiled a digital film which tells a unique, yet a relatable tale of a brother empowering his sister to make her #ZindagiUnlimited.
Commenting on the film, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said, “Raksha Bandhan has sentimental value for several Indians and we all have fond memories attached to this festival. While most films around this festival focus on the undying bond between siblings, we wanted to take a different route. Siblings are a strong support system and they enable us to believe that our dreams & aspirations are not beyond our reach. This film tells that story and echoes our brand philosophy of #ZindagiUnlimited.”
The film focuses on the story of a brother and sister duo, indulging in nostalgia of their childhood. It takes the viewer through a montage of memories of how the brother empowered his sister to make her Zindagi Unlimited.
“We will be focusing on creating engaging content during festivals in the ongoing financial year. Festivals hold a special importance for people and therefore will help us build a strong connect with our target audience. This will not only contribute to our goal of creating a brand recall but also making people aware about the need for life insurance. We will continue to create content around festivals throughout the year,” Gupta added.
Link to video: https://www.youtube.com/watch?v=ltcqhd6OGWg
About Edelweiss Tokio Life Insurance
Edelweiss Tokio Life Insurance is a joint venture between Edelweiss Financial Services Limited, one of India’s leading diversified financial services companies and Tokio Marine Holdings, one of the oldest and largest insurers in Japan. Edelweiss Tokio Life launched its pan-India operations in July 2011, offering proprietary need-based solutions to help customers meet their life-stage financial goals. This lineage brings together a deep understanding of customer needs and international expertise. The company is headquartered in Mumbai, serving over 2 lakh customers through 43,681 personal finance advisors across 121 branches in 93 major cities as on March 31, 2019.
Edelweiss Tokio Life Insurance has been consistently recognized for its product Innovation at several forums, namely Golden Peacock Awards 2018, Golden Globe Tigers Awards 2018, ET NOW - BFSI Awards 2018, India Insurance Summit 2019 and Skoch Awards 2019.
To learn more about Edelweiss Tokio Life Insurance, please visit www.edelweisstokio.in
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