Edelweiss Tokio - Press Releases

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  • 4 JUN. 2019

    Edelweiss Tokio Life salutes the #BeUnlimited spirit of Ramadan

    Mumbai, June 4, 2019: As Ramadan comes to a conclusion, Edelweiss Tokio Life Insurance unveils a digital film which brings a fresh take on the festival that succinctly encapsulates the spirit of #BeUnlimited.

    Commenting on the film, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said, “Ramadan is when we overcome all our limitations – big and small. While mostly the focus has been on showcasing ‘goodness’ during the festival, we wanted to bring a unique perspective about how millions of people the world over transcend all limitations during this month and show the human potential of securing their dreams and aspirations. It echoes with our brand philosophy of #BeUnlimited.” 

    The film focuses on a young girl who has decided on observing roza (fast) for the first time. A discussion between the girl and her parents brings out how people enforce mental limitations on themselves and Ramadan teaches us to overcome these obstacles.

    “Creating authentic and genuine content during festivals is crucial to our strategy for the ongoing financial year. We believe that festivals will create a strong connect with our target audience and contribute to our goal of not just creating brand recall but also making people aware about the need for life insurance. We will continue to create content around festivals throughout the year and Eid was the beginning to this bonanza,” Gupta added.

    The Ramadan film is currently live on Facebook and YouTube, with total views reaching about 2 million, and engagements of around 1,11,480.

    Link to video: https://www.youtube.com/watch?v=PmCcEIfl2yE

     About Edelweiss Tokio Life Insurance:

    Edelweiss Tokio Life Insurance Company Limited is a joint venture between Edelweiss Financial Services Limited, one of India’s leading and diversified financial services companies and Tokio Marine Holdings Inc, one of the oldest (over 138 years) and largest insurance companies in Japan. Edelweiss Tokio Life Insurance launched its pan-India operations in July 2011, offering proprietary need-based solutions to help customers meet their life stage financial goals. This lineage brings together a deep understanding of customer needs and international expertise. The company is headquartered in Mumbai serving over 1.75 lakh customers through 31,031 personal finance advisors across 121 branches in 93 major cities.


    Edelweiss Tokio Life Insurance has been consistently recognized for its Product Innovation capabilities at several forums, namely Golden Star Awards 2018, Golden Peacock Awards 2018, Golden Globe Tigers Awards 2018, ET NOW - BFSI Awards 2018, and Times National Award for Marketing Excellence 2018.

    To learn more about Edelweiss Tokio Life Insurance, please visit www.edelweisstokio.in

     For more details, please contact:

    Amruta Joshi

    Edelweiss Tokio Life Insurance

    Tel: +91 9833817545

    E‐mail: amruta.joshi@edelweisstokio.in