Edelweiss Tokio Life Insurance
Edelweiss Tokio Life Insurance
  • Customer Service
    Customer Service
    • Report A Claim
    • Renew Your Policy
    • Payment Receipt
    • Premium Paid Certificate
    • Fund Statement
    • Register for E-Nach
    • Claim Tracking
    • Register Complaint
    • Update FATCA/CRS
    • Update Contact Detail
    • Unclaimed Amount
    • Contact Us
    • NB Payment Link
    • SI - Credit Card
    • Application Tracker
  • Our Products
    Our Products
    • Capital Secure+ – A combination of market-linked and guaranteed returns

    • Edelweiss Tokio Life –Wealth Rise+ – A double-advantage ULIP

    • Edelweiss Tokio Life – Premier Guaranteed Income – A guaranteed income plan

    • Edelweiss Tokio Life – Wealth Secure+ – A new generation ULIP

    • Edelweiss Tokio Life – Zindagi Protect – A comprehensive term plan

    • All Products
  • Resume Application
    Resume Application
  • Blogs
    Blogs
  • Knowledge Center
    Knowledge Center
    • Life Insurance
    • Term Insurance
    • Unit Linked Insurance Plans
    • Guaranteed Income Plans
    • Retirement Insurance
    • Health Insurance Plans
    • Child Plans
    • Covid Insurance
    • NRI Insurance
    • Investment Plans
    • Endowment Plans
    • Group Insurance
    • Micro Insurance
    • Sabse Phele Life Insurance
    • Income Tax
  • About Us
    About Us
    • Why Choose Us
    • Public Disclosure
    • Awards & Recognition
    • Testimonials
    • Our Funds
    • Careers
  • Login
    Login
    • Customer Login
    • Partner Login
  • FOR CUSTOMER SERVICE
    Mon-Sat (10 AM TO 7 PM)
    1800 2121 212
    FOR PRODUCT QUERIES
    (Give a missed call on)
    022 6611 6040
    • Customer Login
    • Partner Login
Icon
Icon

Thank You!!

Icon

Error Message!

Error

Icon

Error Message!

Error

In the News

Our aim is to protect the dreams and aspirations of our consumers

1 May 2019

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, talks about their latest campaign 'Zindagi Plus’ and the brand’s initiatives which focus on women

The latest campaign from Edelweiss Tokio Life Insurance for its term product ‘Zindagi Plus’ is an effort to encourage more women to buy insurance. Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance tells us about the brand’s initiatives, both at the consumer and employee level, that focus on women.

You recently launched the campaign for ‘Zindagi Plus’. Tell us about the thought behind the campaign.

A lot of products in the life insurance industry are very similar to each other, with not much scope for innovation. ‘Zindagi Plus’ is a term product and there are multiple types of products that already exist. But people usually buy term insurance due to some trigger. However, when someone buys insurance, they look at their current lifestyle, without realizing that the contract is for 20-30 years. As time progresses, people move up in life and they suddenly realize that the insurance they had taken was no longer sufficient to support their current lifestyle. So people end up buying more policies. And maintaining multiple policies is a challenge.

Secondly, since insurance is income replacement, people buy insurance until the time they turn 80, without realizing that their income stops at 60. People end up paying a cover for an income which they no longer have. We also realized that insurance in India is primarily bought by men. In a typical household, the earning member is the man, and the spouse is usually a home-maker.

Since insurance is an income replacement product and homemakers don’t have an income, it means they don’t get insurance. So if the primary earning member of the family passes away, while the insurance company gives a particular amount to the family, the house still needs to run and the spouses have to take up the role of the breadwinner. At that point, insurance is the last thing on their mind so a large section of housewives in India is not insured. That was the genesis of ‘Zindagi Plus’, which takes care of all the three insights. Therefore we decided to base our campaign on that and our brief to our agency and Shoojit Sircar was simple, they needed to explain all of this very simply in 30 seconds. We also did not want the communication to be gloomy or morbid. So, that was the thought behind the campaign.

Since women are the focus of this campaign and the product, are you educating more women about the need to buy insurance?

Yes. We realized that women are more open to listening to women. We have placed a huge emphasis on getting more women in sales leadership roles. We are present in almost 100 cities across the country. And our effort is to get more women to sell.

During our interactions with a lot of these women, we wanted to know why they wanted to associate with us. We realized that our focus on woman entrepreneurship and women as consumers resonates well with them. Secondly, the job gives them an identity. Following our conversations with these women, we launched an initiative called ‘Meri Pehchan’, which features the success stories of 10 women in sales leadership roles from across the country. We launched this on Women’s Day. When women become sales leaders, they have the capability of getting more women in the fold of selling insurance. So this is one initiative we are really passionate about and we hope we can encourage more women through this.

You are one of the youngest insurance players in an industry that has well-established players. How are you different?

We are small and therefore fairly agile. We also focus a lot on our consumers. All our products are based on deep consumer insights. Our ability to get these consumer insights and then structure a product around it, which inherently comes from our culture, cannot be replicated by anybody. Our focus on women hasn’t given us an edge yet, but it will, in the long term. We are also trying to build the brand around sports and that will take a long time but will give us incremental gains probably six to seven years down the line.

A lot of players in the industry are digitizing their distribution system. Are you also thinking of reducing human intervention and depending more on digital to sell?

Our aim is to build a multi-channel insurance company because we believe that relying on one channel is not a sound business decision. It also helps us to look at more initiatives across our wide spectrum. So, we are going to remain a multi-channel distribution.

 

But as more consumers become aware of insurance products, do you think you’ll need to strengthen your digital play?

People today are much more aware and even if they are not buying the products, they research online, and for the last mile, they take an agent’s advice. So, being online is crucial. We have a full-fledged online presence. We also work with aggregators like PolicyBazaar. Today we sell policies on tabs, where customers get the products immediately. That requires a lot of investments in technology. We are enabling our distributors because we want to reduce the time between the consumer’s application and the time when he gets the policy. So we are doing a lot of work there.

A lot of financial services brands, including the Edelweiss Group, are choosing to work with sportspersons. What is the connect?

Our association with sports, at a group level, started in 2009, when we tied up with Olympic Gold Quest (OGQ). OGQ’s objective is to ensure that India brings home more gold medals. They identify young talent and take up the responsibility of training them. Once they identify talent, they approach corporates and ask them to support the sportspeople. Edelweiss always gave a lot of importance to fitness, there’s a huge focus on physical fitness even within the organization. In 2009, we started off by supporting four athletes, PV Sindhu, Saina Nehwal, Ayonika Paul, and Mary Kom.

However, it wasn’t a commercial arrangement. We didn’t want them to talk about us. Some years later, Mary Kom wanted to start her boxing academy in Manipur and needed funds for it. We ran a crowdfunding initiative and also put in our money. Around the same time, Edelweiss started moving into retail businesses and we wanted to talk to consumers. We wanted to position ourselves around sports and that’s how we got Saina Nehwal as a brand ambassador. We arrived at ‘Be Unlimited’, our group’s positioning because we wanted to tell our customers that we will help them remove the limitations in your life. The moment ‘Be Unlimited’ came to us, we realized that sports was the best fit. We also decided to associate with female athletes. As of now, the Edelweiss group supports six female athletes, sprinter Hima Das, shooter Heena Sidhu, gymnast Dipa Karmakar, Rani Rampal, captain of the Indian Hockey team, weightlifter Mirabai Chanu and Manika Batra, the table tennis player.

Do you plan to associate with popular sporting leagues like IPL?

We are very clear that we don’t want to associate with cricket which gets more than a fair share of support. Moreover, the Edelweiss Group is a diversified financial services company so we decided to only associate with events where there are all sports put together, therefore Olympics, Commonwealth, and Asian Games. We are clear that we will not do single out sports leagues or buy league teams. I believe, because we are non-cricket and are not with any of the leagues of the popular games, it’s a slow burner for us. But, if we continue on this path, it’s a place where nobody will be able to displace us, at a later stage.

Going forward what would be your broad marketing strategy for the brand?

We will focus on being a part of a consumer’s consideration set whenever they think of buying insurance. To do that, we will focus on a few things. Vernacular will be an important part of our strategy going forward. But, having said that, we need to remain consistent. Our attempt will be to remain rooted in the reason for our existence. We are very clear that we exist to protect the dreams and aspirations of our consumers. Television will continue to be an important part of our consumer outreach. Overall, as a company, we will also focus on getting more women into the insurance selling field because we believe we can bring about a lot of change in the lives of women who are housewives but are completely capable of taking up the role.

Source - https://bit.ly/2GGxMFK

 

0

    Top Press Release

    #news

    Here are some essential tips for building financial stability for women through life insurance

    13 May 2023

    18
    #news

    Life Insurance For Women Key To Ensure Financial Stability

    11 May 2023

    11
    #news

    How Edelweiss Tokio Life Insurances CSR campaign took their online initiative offline

    26 Apr 2023

    6
    #news

    Yielding independence in marketing

    23 Mar 2023

    14
    #news

    The pyramid of financial planning

    20 Mar 2023

    15
    #news

    20-day campaign ends with a marathon

    23 Feb 2023

    20
    #news

    Zindagi Express begins a 5,500-Km journey to raise Organ Donation awareness in India

    07 Feb 2023

    13
    #news

    Edelweiss Tokio Life rolls out campaign for organ donation

    05 Feb 2023

    11
    #news

    Zindagi Express reaches Bhopal to create awareness about organ donation

    24 Jan 2023

    8
    #news

    Edelweiss Tokio Life launches Premier Guaranteed STAR, a simplified income solution

    24 Jan 2023

    21
    • About Edelweiss Tokio
    • All Plans
    • Customer Service
    • Legal
    • Support
    • About Edelweiss Tokio

      • About Us
      • Board of Directors, Committees and Resignations
      • Key Management Persons
      • Edelweiss Tokio Life CSR Policy
      • Terms and conditions of appointment of the Independent Directors
      • Testimonials
      • Customer Advisory
      • Our funds
      • Become An Advisor
      • The Buzz
      • Notice & Scrutiniser Reports
      • Careers
      • Sitemap
      • Whistle Blower Policy
      • Remuneration Policy
      • Annual Return
      • Awards & Recognition
      • Branch List
    • All Plans

      • Term Insurance Plan
      • Term Insurance Plans - Hindi
      • Unit Linked Insurance Plans
      • Guaranteed Income Plan
      • Investment Plans
      • Child Insurance Plans
      • Retirement Insurance Plans
      • Retirement Insurance Plans - Hindi
      • Group Insurance Plans
      • Endowment Plans
      • Micro Insurance Plans
      • Sabse Pehle Life Insurance
      • Life Insurance Plan
      • NRI Insurance Plan
      • COVID-19 Insurance Plan
      • Health Insurance Plan
    • Customer Service

      • Service Parameters & TAT
      • Renew Online
      • Riders
      • E-Statements
      • NAVs
      • Grievance Redressal
      • Products and Riders
      • Unclaimed Amount
      • Payment options
      • Account Value Declaration
      • Fund history
      • Application Tracker
      • NB Payment Link
    • Legal

      • Terms & Conditions
      • Privacy Policy
      • Chat Policy
      • Fund Benchmark
      • Email Disclaimer
      • Institutional Disclaimer
      • Insurance Disclaimer
    • Group Companies

      • Edelweiss Financial Services Limited
      • Tokio Marine Holdings Inc.
    • Support

      • File A Complaint
      • Live Chat
      • Call Back
      • FAQ
      • Pre-sales process
      • Contact Us
    • Important Links

      • IRDAI
      • Life Insurance Council
      • Insurance Ombudsman
      • Anti Fraud Policy
      • Public Disclosure
      • Premium Calculator
      • Do Not Call Registry
      • Corporate Agents
      • Discontinued Products & Riders
      • Bonus Rates
      • Public Disclosure-Agent List
      • Goods and Services Tax
      • Consumer Education
      • Pre-Sales Process
      • Downloads
      • Terminated agents
      • IRDAI on Spurious Call
      • Electronic Insurance Account
      • Edelweiss Tokio CSR Policy
      • T&C of Appointment of ID
      • Proposal Forms
      • Notice on cash collection
      • Compounding Calculator
      • Retirement Calculator
      • Income Tax
      • UW Philosophy for PLHA
      • UW Philosophy for Disability / Mental Illness
      • UW Philosophy for Transgender Persons
      • Organ Donation
      • Simplified Claim Process
    Registered & Corporate Office: 6th Floor, Tower 3, Wing ‘B’, Kohinoor City, Kirol Road, Kurla (W), Mumbai – 400070
    T: 1800-212-1212 F: (022) 6117 7833care@edelweisstokio.in https://www.edelweisstokio.in

    Edelweiss Tokio Life Insurance Company Limited. All Rights Reserved. Registered with Insurance Regulatory & Development Authority of India (IRDAI) as Life Insurance Company. IRDAI Regn. No.: 147. CIN: U66010MH2009PLC197336. Tax benefits are as per the Income Tax Act, 1961, and are subject to amendments made thereto from time to time. For more details on risk factors and terms and conditions, please read sales brochure carefully before concluding a sale. Flower & Edelweiss (as displayed above) are trademarks of Edelweiss Financial Services Limited; "Tokio" is Trademark of Tokio Marine Holdings Inc. and used by Edelweiss Tokio Life Insurance Co. Ltd. under license. Edelweiss Tokio Life Insurance Company Limited. Registered & Corporate Office: 6th Floor, Tower 3, Wing ‘B’, Kohinoor City, Kirol Road, Kurla (W), Mumbai – 400070.  Toll Free No.: 1800 212 1212 | Fax No.: +91 22 6117 7833 | www.edelweisstokio.in This is a Private website owned by the Company. Unauthorized scanning of vulnerabilities and exploitation of the same is strictly prohibited. If you have been found to do so, Company may bring Civil and/or Criminal action and/or legal proceedings against you which shall be entirely at your costs and consequences.

    BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/ FRAUDULENT OFFERS

    IRDAI is not involved in activities like selling insurance policies, announcing bonus or investment of premiums. Public receiving such phone calls are requested to lodge a police complaint.

    Copyright © 2019 Edelweiss Tokio Life Insurance Company Limited. All rights reserved.
    • Term of Service
    • Privacy Policy
    • Term of Service
    • Privacy Policy