• Customer Service
    • Report A Claim
    • Renew Your Policy
    • Payment Receipt
    • Premium Paid Certificate
    • Fund Statement
    • Register for E-Nach
    • Claim Tracking
    • Register Complaint
    • Update FATCA/CRS
    • Update Contact Detail
    • Unclaimed Amount
    • Contact Us
    • NB Payment Link
  • Our Products
    • Edelweiss Tokio Life – Premier Guaranteed Income – A guaranteed income plan

    • Edelweiss Tokio Life – Wealth Secure+ – A new generation ULIP

    • Edelweiss Tokio Life – Wealth Plus – A savings and investment plan

    • Edelweiss Tokio Life – Zindagi Plus – A comprehensive term plan

    • All Products
  • Resume Application
  • Blogs
  • Knowledge Center
    • Life Insurance
    • Term Insurance
    • Unit Linked Insurance Plans
    • Retirement Insurance
    • Health Insurance Plans
    • Child Plans
    • Covid Insurance
    • NRI Insurance
    • Investment Plans
    • Endowment Plans
    • Group Insurance
    • Micro Insurance
    • Sabse Phele Life Insurance
    • Income Tax
  • About Us
    • Why Choose Us
    • Public Disclosure
    • Awards & Recognition
    • Testimonials
    • Our Funds
    • Careers
  • Login
    • Customer Login
    • Partner Login
  • Icon
    • FOR CUSTOMER SERVICE
      ( 8 AM TO 11 PM)
      1800 2121 212
      FOR PRODUCT QUERIES
      ( Give a missed call on )
      022 6611 6040
      • Customer Login
      • Partner Login
    Icon
    Icon

    Thank You!!

    Icon

    Error Message!

    Error

    Icon

    Error Message!

    Error

    In the News

    How to market in the times of coronavirus

    24 April 2020

    The coronavirus pandemic that has hit us like a tidal wave, will bring a seismic shift in our lives. Across countries, governments, healthcare ecosystems, corporations and regulators are leading from the front to preserve stability. During such a time, the role of marketing has become more pronounced than ever. Marketers have been encumbered with the task of keeping their brands relevant and visible without being tone deaf and unsympathetic.

    With brands walking this tightrope, corporate social responsibility has come to the fore. Brands are making sizable donations and even building necessary equipment for people and healthcare workers. Marketers are winning hearts of their stakeholders — be it the customers, employees or distributors — by providing comfort through action and communication.

    So, what are the takeaways for managing such brand disruptions?

     

    Think new age: A brand must know how to use new-age platforms when the situation demands it. Take Mumbai-based Marico, for instance, which has stayed ahead of the curve in fulfilling customer needs. Considering its reliance on traditional means of distribution, the FMCG sector has been affected by India’s nationwide lockdown. But Marico partnered with Swiggy and Zomato to facilitate easy access for its customers. This reflects its emphasis on customer centricity along with business continuity.

    Agility is crucial: Agility is the cornerstone of any brand that hopes to stay relevant in the longer term. Your communication must evolve as the situation changes. In early March, as the Covid-19 crisis escalated across the US, automotive major Ford pulled back its vehicle ads and quickly replaced them with its coronavirus relief initiatives. The company promoted the Ford Credit programme which provides financial relief to buyers during extraordinary disasters.

     

    Voice of and to the customer: Marketers have a unique opportunity of being the customer’s confidante by assuring them that their interests are safeguarded. During such crises, financial concerns can seem daunting and add to the burden. American banking major Chase is offering payment assistance to its auto and home loan borrowers who are unable to keep up with their payments.

    Interact with stakeholders: Transparency and constant communication can help restore the confidence of your stakeholders. With fear over health running high, brands can help manage the wellbeing of their employees. Be a credible source of information and a friend that constantly assures them. Axis Bank is among various brands offering virtual meditation sessions and online learning modules to safeguard employees’ mental health.

    Put PR into overdrive: PR is crucial in preserving the brand’s tonality. Any corporate action or communication must undergo scrutiny, as what you do and say today will stay with your stakeholders for a long time. You don’t want to be a ‘publicity-hungry’ brand, but one that walks the talk. Mahindra Group, for instance, has struck the right balance by backing up its PR drive with meaningful action of building ventilators.

    Equip your salesforce: Some sectors like insurance have always relied on personal interaction. With social distancing norms in place, marketers must equip the salesforce with new methods to interact with customers. Many insurance players have created virtual training to guide its salesforce in reaching out to their customers digitally, by leveraging platforms like webinars.

    Prepare now for normalcy: Believe that the world will return to normalcy. You don’t want to be caught off-guard, while the rest of the world recuperates. Armed with new learnings, you can have a deeper impact on your stakeholders. For instance, as China limps back to normalcy, e-commerce giant Alibaba and Taobao Live partnered to livestream Shanghai Fashion Week, which featured over 150 brands.

    0

      Top Press Release

      #news

      A tech solution to the fraud conundrum

      04 Apr 2022

      15
      #news

      First time buying life insurance? Here’s what you should know

      08 Feb 2022

      12
      #news

      Govt’s focus on ‘Digital’ paves way for new India

      05 Feb 2022

      9
      #news

      Big trends that will define marketing in 2022

      23 Jan 2022

      8
      #news

      Five trends that will shape the life insurance

      15 Jan 2022

      8
      #news

      Before and After Covid

      01 Jan 2022

      10
      #news

      Step-by-Step approach to retirement planning

      29 Dec 2021

      18
      #news

      Limited pay for an unlimited future with Edelweiss Tokio Life–Total Protect Plus

      12 Dec 2021

      14
      #news

      How much life insurance cover does one need

      27 Nov 2021

      15
      #news

      PRs perception problem

      17 Nov 2021

      10
      • About Edelweiss Tokio
      • All Plans
      • Customer Service
      • Legal
      • Support
      • About Edelweiss Tokio

        • About Us
        • Board of Directors, Committees and Resignations
        • Key Management Persons
        • Edelweiss Tokio Life CSR Policy
        • Terms and conditions of appointment of the Independent Directors
        • Testimonials
        • Customer Advisory
        • Our funds
        • Become An Advisor
        • The Buzz
        • Notice & Scrutiniser Reports
        • Careers
        • Sitemap
        • Whistle Blower Policy
        • Remuneration Policy
        • Annual Return
        • Awards & Recognition
        • Branch List
      • All Plans

        • Term Insurance Plan
        • Term Insurance Plans - Hindi
        • Unit Linked Insurance Plans
        • Investment Plans
        • Child Insurance Plans
        • Retirement Insurance Plans
        • Retirement Insurance Plans - Hindi
        • Group Insurance Plans
        • Endowment Plans
        • Micro Insurance Plans
        • Sabse Pehle Life Insurance
        • Life Insurance Plan
        • NRI Insurance Plan
        • COVID-19 Insurance Plan
        • Health Insurance Plan
      • Customer Service

        • Service Parameters & TAT
        • Renew Online
        • Riders
        • E-Statements
        • NAVs
        • Grievance Redressal
        • Products and Riders
        • Unclaimed Amount
        • Payment options
        • Account Value Declaration
        • Fund history
        • Application Tracker
        • NB Payment Link
      • Legal

        • Terms & Conditions
        • Privacy Policy
        • Chat Policy
        • Fund Benchmark
        • Email Disclaimer
        • Institutional Disclaimer
        • Insurance Disclaimer
      • Group Companies

        • Edelweiss Financial Services Limited
        • Tokio Marine Holdings Inc.
      • Support

        • File A Complaint
        • Live Chat
        • Call Back
        • FAQ
        • Pre-sales process
        • Contact Us
      • Important Links

        • IRDAI
        • Life Insurance Council
        • Insurance Ombudsman
        • Anti Fraud Policy
        • Public Disclosure
        • Premium Calculator
        • Do Not Call Registry
        • Corporate Agents
        • Discontinued Products & Riders
        • Bonus Rates
        • Public Disclosure-Agent List
        • Goods and Services Tax
        • Consumer Education
        • Pre-Sales Process
        • Downloads
        • Terminated agents
        • IRDAI on Spurious Call
        • Electronic Insurance Account
        • mVikram
        • Edelweiss Tokio CSR Policy
        • T&C of Appointment of ID
        • Proposal Forms
        • Notice on cash collection
        • Compounding Calculator
        • Retirement Calculator
        • Income Tax
        • UW Philosophy for PLHA
        • UW Philosophy for Disability / Mental Illness
        • UW Philosophy for Transgender Persons
        • Organ Donation
        • Simplified Claim Process
      Registered & Corporate Office: 6th Floor, Tower 3, Wing ‘B’, Kohinoor City, Kirol Road, Kurla (W), Mumbai – 400070
      T: 1800-212-1212 F: (022) 6117 7833care@edelweisstokio.in https://www.edelweisstokio.in

      Edelweiss Tokio Life Insurance Company Limited. All Rights Reserved. Registered with Insurance Regulatory & Development Authority of India (IRDAI) as Life Insurance Company. IRDAI Regn. No.: 147. CIN: U66010MH2009PLC197336. Tax benefits are as per the Income Tax Act, 1961, and are subject to amendments made thereto from time to time. For more details on risk factors and terms and conditions, please read sales brochure carefully before concluding a sale. Flower & Edelweiss (as displayed above) are trademarks of Edelweiss Financial Services Limited; "Tokio" is Trademark of Tokio Marine Holdings Inc. and used by Edelweiss Tokio Life Insurance Co. Ltd. under license. Edelweiss Tokio Life Insurance Company Limited. Registered & Corporate Office: 6th Floor, Tower 3, Wing ‘B’, Kohinoor City, Kirol Road, Kurla (W), Mumbai – 400070.  Toll Free No.: 1800 212 1212 | Fax No.: +91 22 6117 7833 | www.edelweisstokio.in This is a Private website owned by the Company. Unauthorized scanning of vulnerabilities and exploitation of the same is strictly prohibited. If you have been found to do so, Company may bring Civil and/or Criminal action and/or legal proceedings against you which shall be entirely at your costs and consequences.

      BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/ FRAUDULENT OFFERS

      IRDAI is not involved in activities like selling insurance policies, announcing bonus or investment of premiums. Public receiving such phone calls are requested to lodge a police complaint.

      Copyright © 2019 Edelweiss Tokio Life Insurance Company Limited. All rights reserved.
      • Term of Service
      • Privacy Policy
      • Term of Service
      • Privacy Policy