Edelweiss Tokio Life ropes in Sonu Sood as product ambassador
ET Brand Equity : 9 July 2020
Edelweiss Tokio Life Insurance, a joint venture between the Edelweiss Group and Tokio Marine Holdings Inc. of Japan, has signed Indian actor, Sonu Sood, as the product ambassador for its latest product campaign, Edelweiss Tokio Life ‘Active Income’.
Abhishek Gupta, chief marketing officer, Edelweiss Tokio Life Insurance, said, “Edelweiss Tokio Life has always believed in removing limitations for our customers. We have relentlessly worked to ensure that our customers achieve their dreams and aspirations, despite challenges they may face. With Sonu Sood’s versatility, appeal and the significant work he has recently done for society, Sonu has truly made #ZindagiUnlimited for several people in this country with his selflessness. He has emerged as a real-life hero and we are proud to have him associate with our brand.”
Sonu Sood, “This is my first endorsement deal in the insurance category. My decision to associate with Edelweiss Tokio Life Insurance, stemmed how closely the brand resonates with me. Each one of us has now realised, how important it is for us to have stable income to manage day-to-day living. I am happy to partner with Edelweiss Tokio Life Insurance, in helping all of us live our #ZindagiUnlimited.”