Edelweiss Tokio Life Insurance
Edelweiss Tokio Life Insurance
  • Customer Service
    Customer Service
    • Report A Claim
    • Renew Your Policy
    • Payment Receipt
    • Premium Paid Certificate
    • Fund Statement
    • Register for E-Nach
    • Claim Tracking
    • Register Complaint
    • Update FATCA/CRS
    • Update Contact Detail
    • Unclaimed Amount
    • Contact Us
    • NB Payment Link
    • SI - Credit Card
    • Application Tracker
  • Our Products
    Our Products
    • Capital Secure+ – A combination of market-linked and guaranteed returns

    • Edelweiss Tokio Life –Wealth Rise+ – A double-advantage ULIP

    • Edelweiss Tokio Life – Premier Guaranteed Income – A guaranteed income plan

    • Edelweiss Tokio Life – Wealth Secure+ – A new generation ULIP

    • Edelweiss Tokio Life – Zindagi Plus – A comprehensive term plan

    • All Products
  • Resume Application
    Resume Application
  • Blogs
    Blogs
  • Knowledge Center
    Knowledge Center
    • Life Insurance
    • Term Insurance
    • Unit Linked Insurance Plans
    • Guaranteed Income Plans
    • Retirement Insurance
    • Health Insurance Plans
    • Child Plans
    • Covid Insurance
    • NRI Insurance
    • Investment Plans
    • Endowment Plans
    • Group Insurance
    • Micro Insurance
    • Sabse Phele Life Insurance
    • Income Tax
  • About Us
    About Us
    • Why Choose Us
    • Public Disclosure
    • Awards & Recognition
    • Testimonials
    • Our Funds
    • Careers
  • Login
    Login
    • Customer Login
    • Partner Login
  • FOR CUSTOMER SERVICE
    Mon-Sat (10 AM TO 7 PM)
    1800 2121 212
    FOR PRODUCT QUERIES
    (Give a missed call on)
    022 6611 6040
    • Customer Login
    • Partner Login
Icon
Icon

Thank You!!

Icon

Error Message!

Error

Icon

Error Message!

Error

In the News

Technology To Play A Key Role In Driving Productivity: Deepak Mittal, MD & CEO, Edelweiss Tokio Life Insurance

7 October 2016

In a freewheeling chat with Aniruddha Bose (Editorial Consultant, BW Businessworld), Deepak Mittal, MD & CEO, Edelweiss Tokio Life Insurance (ETLI) discussed his company's competitive strategy, his views on the newly launched IMF structure, the future of Life Insurance distribution in India, and the USP's of their newly launched product TotalSecure+

Please tell us a little bit about Edelweiss Tokio Life Insurance's (ETLI) plans to compete with other, more established players over the next 5 yrs.

Right from the beginning, we have believed in needs-based selling to provide solutions to customers. This is demonstrated in our tagline "insurance se badhkar hai aapki zaroorat". We have been able to do this through superior products and service propostion for our customers. We will continue to use this approach going forward and provide customer centric solutions for our customers.

With our superior fund performance, all our funds are currently rated 5-star by Morningstar, we believe we will be able to do this effectively. We continue to focus on front-line productivity and believe that technology will play a key role in driving productivity and efficiency in the organization.

In the past three years, we've seen a steady exodus of Life Insurance Agents across the country. Do you see this trend continuing, and do you see a large paradigm shift in the offing?
I am not sure if "exodus of Life Insurance Agents" or "rationalization of Life Insurance Agency community" - which means only the committed and capable would continue - is the right terminology.

Nevertheless, there is an apparent trend where the number of licensed agents in the industry has come down from March 2010 (29,78,283) as on 31st March 2010, to 20,16,557 as at end of March 2016 (source Life Council published data). As we speak, this number is 19,87,918 as on 31st July 2016, during the current Financial Year.

Is your distribution strategy more digitally-oriented or do you still feel there's potential in the channel-based strategies and feet-on-street distribution models?
While we continue to focus on digital channels, either through the online channel or through digitally-enabled sales, currently the share of pie of online channels is quite small for the industry and for the foreseeable future, feet-on-street models will continue to dominate the industry.
We are one of the only new companies with a presence across all channels. These are exciting times for distribution as regulations are creating interesting opportunities ilke open architecture in bancassurance, IMF, e-Commerce guidelines, etc.

We believe that digital channels will play a key part in the future, and we continue to watch this space to capitalize on whatever opportunities present themselves.

How do you view the future of the recently launched IMF (Insurance Marketing Firm) structure launched by the IRDAI? Do you see it as a passing fad or a game changer? What challenges exist in its implementation, and is it going to form a key part of ETLI's strategy?
I think it is a very good concept and it is just a matter of time when committed insurance professionals would discover the full potential of the opportunity. The regulation became effective on 21st Jan 2015 and till now only 34 IMFs have registered (Metro - 21, Cat-1 cities - 5 and Others - 8). Nevertheless, one feels that it is a period of gestation and should catch up very soon.

You've recently launched a new product, TotalSecure+. What key features differentiate this product from its closest competitors? Don't all products have the option of strapping on critical illness riders?
The product offers multiple choices to the customer so as to design a solution basis his/her needs, while offering comprehensive protection. Unlike a CI rider, this product provides Accelerated CI options (which means the policy will continue with the death benefit reduced to the extent of the critical illness sum assured paid) in two variants (7 illnesses and 35 illnesses), depending on the requirements of the customer, which is a cost effective feature and caters to a unique need.
In addition, this product offers complete choices to the customers in terms of designing the benefit and how the benefit would be paid (lump-sum, monthly income or a combination of both). Monthly income can be leveled or increasing (to counter inflation). Also, monthly income can be received in 36 months, 60 months, 120 months or 180 months depending upon the need of the customer. All these benefits are offered at a very competitive price.

What client segment would you say TotalSecure+ is best suited for?
The USP of the product is that there are various features and flexibilities, which can cater to needs of multiple client segments. Continuous policy term, various benefit payout options and multiple premium payment options will ensure that the product has a mass appeal.

That being said, this product has been designed keeping in mind an urban, upwardly mobile, 30-45-year-old consumer. Critical illness benefit will be particularly attractive to them as the modern urban lifestyle and its health consequences demand a critical illness cover. Also, the policy term for this cover extends to 40 years.

0

    Top Press Release

    #news

    Bridging the organ donation divide

    23 Jan 2023

    11
    #news

    Why Public & Private Collaboration Is Critical To Improve Organ Donation Landscape

    20 Jan 2023

    13
    #news

    Will Budget 2023 be the turning point for India’s insurance sector, help replace China as better investment bet?

    12 Jan 2023

    5
    #news

    Organ donation: Why it needs more than a to be or not to be approach

    10 Jan 2023

    22
    #news

    Is year 2022 a pre-cursor to long-term insurance industry growth

    29 Dec 2022

    30
    #news

    Financial planning The advantages of starting early

    25 Dec 2022

    18
    #news

    Abhishek Gupta decodes life insurance marketing trends in 2023

    24 Dec 2022

    18
    #news

    Anup Seth on creating a plural organization

    16 Dec 2022

    34
    #news

    Considering a change in profession? Here’s how you can financially prepare for it

    20 Nov 2022

    56
    #news

    It is crucial to talk to children about money matters

    14 Nov 2022

    26
    • About Edelweiss Tokio
    • All Plans
    • Customer Service
    • Legal
    • Support
    • About Edelweiss Tokio

      • About Us
      • Board of Directors, Committees and Resignations
      • Key Management Persons
      • Edelweiss Tokio Life CSR Policy
      • Terms and conditions of appointment of the Independent Directors
      • Testimonials
      • Customer Advisory
      • Our funds
      • Become An Advisor
      • The Buzz
      • Notice & Scrutiniser Reports
      • Careers
      • Sitemap
      • Whistle Blower Policy
      • Remuneration Policy
      • Annual Return
      • Awards & Recognition
      • Branch List
    • All Plans

      • Term Insurance Plan
      • Term Insurance Plans - Hindi
      • Unit Linked Insurance Plans
      • Guaranteed Income Plan
      • Investment Plans
      • Child Insurance Plans
      • Retirement Insurance Plans
      • Retirement Insurance Plans - Hindi
      • Group Insurance Plans
      • Endowment Plans
      • Micro Insurance Plans
      • Sabse Pehle Life Insurance
      • Life Insurance Plan
      • NRI Insurance Plan
      • COVID-19 Insurance Plan
      • Health Insurance Plan
    • Customer Service

      • Service Parameters & TAT
      • Renew Online
      • Riders
      • E-Statements
      • NAVs
      • Grievance Redressal
      • Products and Riders
      • Unclaimed Amount
      • Payment options
      • Account Value Declaration
      • Fund history
      • Application Tracker
      • NB Payment Link
    • Legal

      • Terms & Conditions
      • Privacy Policy
      • Chat Policy
      • Fund Benchmark
      • Email Disclaimer
      • Institutional Disclaimer
      • Insurance Disclaimer
    • Group Companies

      • Edelweiss Financial Services Limited
      • Tokio Marine Holdings Inc.
    • Support

      • File A Complaint
      • Live Chat
      • Call Back
      • FAQ
      • Pre-sales process
      • Contact Us
    • Important Links

      • IRDAI
      • Life Insurance Council
      • Insurance Ombudsman
      • Anti Fraud Policy
      • Public Disclosure
      • Premium Calculator
      • Do Not Call Registry
      • Corporate Agents
      • Discontinued Products & Riders
      • Bonus Rates
      • Public Disclosure-Agent List
      • Goods and Services Tax
      • Consumer Education
      • Pre-Sales Process
      • Downloads
      • Terminated agents
      • IRDAI on Spurious Call
      • Electronic Insurance Account
      • Edelweiss Tokio CSR Policy
      • T&C of Appointment of ID
      • Proposal Forms
      • Notice on cash collection
      • Compounding Calculator
      • Retirement Calculator
      • Income Tax
      • UW Philosophy for PLHA
      • UW Philosophy for Disability / Mental Illness
      • UW Philosophy for Transgender Persons
      • Organ Donation
      • Simplified Claim Process
    Registered & Corporate Office: 6th Floor, Tower 3, Wing ‘B’, Kohinoor City, Kirol Road, Kurla (W), Mumbai – 400070
    T: 1800-212-1212 F: (022) 6117 7833care@edelweisstokio.in https://www.edelweisstokio.in

    Edelweiss Tokio Life Insurance Company Limited. All Rights Reserved. Registered with Insurance Regulatory & Development Authority of India (IRDAI) as Life Insurance Company. IRDAI Regn. No.: 147. CIN: U66010MH2009PLC197336. Tax benefits are as per the Income Tax Act, 1961, and are subject to amendments made thereto from time to time. For more details on risk factors and terms and conditions, please read sales brochure carefully before concluding a sale. Flower & Edelweiss (as displayed above) are trademarks of Edelweiss Financial Services Limited; "Tokio" is Trademark of Tokio Marine Holdings Inc. and used by Edelweiss Tokio Life Insurance Co. Ltd. under license. Edelweiss Tokio Life Insurance Company Limited. Registered & Corporate Office: 6th Floor, Tower 3, Wing ‘B’, Kohinoor City, Kirol Road, Kurla (W), Mumbai – 400070.  Toll Free No.: 1800 212 1212 | Fax No.: +91 22 6117 7833 | www.edelweisstokio.in This is a Private website owned by the Company. Unauthorized scanning of vulnerabilities and exploitation of the same is strictly prohibited. If you have been found to do so, Company may bring Civil and/or Criminal action and/or legal proceedings against you which shall be entirely at your costs and consequences.

    BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/ FRAUDULENT OFFERS

    IRDAI is not involved in activities like selling insurance policies, announcing bonus or investment of premiums. Public receiving such phone calls are requested to lodge a police complaint.

    Copyright © 2019 Edelweiss Tokio Life Insurance Company Limited. All rights reserved.
    • Term of Service
    • Privacy Policy
    • Term of Service
    • Privacy Policy