Edelweiss Tokio Life Insurance has created a new Guinness World Record for collecting the highest number of pledges for organ donation in a single day, following an awareness drive throughout November. While the awareness drive garnered over one lakh pledges during the month, the insurer created history by getting 54,626 pledges in a single day on November 28. Company MD and CEO Sumit Rai said “it gives us immense satisfaction that we have created the right platform to educate people and facilitate their decision-making towards organ donation. ''The company will continue to create awareness on this cause to make people’s #ZIndagiUnlimited through this initiative, he said. Edelweiss Tokio Life observed November as Organ Donation awareness month, focused on educating and mobilizing support for this cause. Chairman and CEO Rashesh Shah said increased awareness in Organ Donation was the need of the hour in India, given that many do not understand its significance or processes surrounding the subject.