EDELWEISS TOKIO LIFE OBSERVES WORLD CANCER DAY WITH I CARE I TWEET CAMPAIGN

The campaign is targeted at the young population of the country who are tech savvy and use social networking sites as a basis of communication. In order to participate in the ‘I care I Tweet’ campaign, registered users on Twitter and Facebook will have to change their display picture to Pink or Blue colour to show their support and use the hash tag #CritiCare.