This persona of investors are careful while choosing their investments and aim to ensure security for themselves and their families. They are on the lookout for any possible danger lying ahead, and so create plans to deal with emergencies. They like to be reassured that their money and interests are always safeguarded. Careful investors like the Deer persona, usually:
- Take their time to pursue their ambitions and actualise them
- Are highly conscious of their spending habits
- Make an active attempt towards consciously saving each month
- Are highly concerned about keeping up with unexpected changes
- Seek security and peace of mind over all else
- Seek loans only as a last resort
- Look for products that offer guaranteed returns
- Pursue products offering a Single Premium option