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  8/13/23 7:03 AM

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In today’s fast-paced world, getting women insured is the first step towards making them feel respected, valued and secure.

Every day, before Rupali Mehta (30) leaves for work, she ensures that her two children are safely off to school, and her husband has his breakfast laid out on the table. Her responsibilities don’t end there. As soon as Rupali, a schoolteacher, returns home, she tidies up the house, helps her children with their homework, and cooks dinner for the family, before preparing for yet another day.

The life of a modern woman, whether she is working or single, a mother or a wife, is multi-faceted. In addition to the above, there are several other tiny responsibilities that women like Rupali tend to take on, which are often overlooked and not accounted for. For instance, doubling up as an electrician in case a bulb goes kaput or sending the car in for maintenance. Additionally, considering the fact that managing homes and children is a full-time gig without any paid holidays, overtime compensation or day-offs to show for, this feat seems even more remarkable.

Unfortunately, that’s just the way society operates, with its tendency to place more emphasis on paid employment rather than recognizing intangible contributions like childcare or fixing up the house. This is not to say that all women should now file invoices for all the tasks they do through the day.

The objective here is not to demand that women be paid for the tasks they undertake, but rather to recognize how society has long since overlooked the time, effort, skills, and intelligence that women bring to the table in order to run a household smoothly.

So, how do we ensure that the women in our lives are appreciated, valued, and regarded for their diverse efforts at home? A good place to start besides offering to share the load whenever possible is to talk to them about term plan. There are a couple of reasons pointing in this direction. Firstly, having one’s life insured is one of the most basic and essential requirements for any adult with dependants. Thus, as far as moms are concerned, a term plan is pretty non-negotiable given the range of their impact on the well-being of their families.

Secondly, in many households, women are often not insured because they do not have ‘traditional’ jobs with salaries. This is short-sighted thinking. Women who are homemakers may not officially have a ‘job’, but the value of their contributions to the household can nonetheless be assigned monetary values. In this respect, therefore, they are far from unemployed; rather, their consistent performance is what keeps most homes running.

Whether you’re a hands-on mommy thinking about applying for insurance coverage or an appreciative partner shopping for policies for your wife, the good news is that you can now do so easily and from the comfort of your home. Besides, you don’t need to break the bank to get ample coverage as there are plans like Edelweiss Tokio Zindagi Plus , expertly crafted for women specially house wives.

The USP of Zindagi Plus is the ‘Better Half Benefit’. Under which, after the death of the policyholder, a life cover will start in your wife’s name which will be 50% of the life cover of the policyholder, up to Rs 1 crore. Your wife won’t have to pay any premium and the nominee will also get the sum assured. The policy will continue till the end of the actual policy term.

Being a wife or a mother or even a daughter you deserve to be financially protected and Edelweiss made it easy for you.


Neha Panchal - Financial Content Writer

Neha used to be an Engineer by Profession and Writer by passion, which is until she started pursuing full-time writing. She's presently working as a Financial Content Writer, with a keen interest in all things related to the Insurance Sector.

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